Hydrabad Airport
Bid Submission / Retail Narrative
Travel retail operator Nuance required a design strategy to support
their bids at Hyderabad, Bangalore and Mumbai Airports. Following a series of workshops to establish the key characteristics, a narrative
for each of the environments was devised and expressed.
The success of the approach, established in 2006, became
a standard practice for all bids thereafter.
In collaboration at Portland with Nuance.
Environment
In Hyderabad Airport we created a Mandala, expressing the
core values of energy, spirit and vitality: Lifes Connections.
Iconography arranged in concentric rings represented science, genetics, music and dance combined with retail merchandise
